Purpose
Understanding- seeks to understand people's interpretations
Reality
Dynamic- reality changes with changes in people's perceptions
Viewpoint
Insider- Reality is what people perceive it to be
Values
Value-bound- values will have an impact and should be understood and taken into account when conducting and reporting research
Focus
Holistic- a total or complete picture is sought
Orientation
Discovery- Theories and hypotheses are evolved from data as collected
Data
Subjective- Data are perceptions of the people in the environment
Instrumentation
Human- The human is the primary collection instrument
Conditions
Naturalistic- Investigations are conducted under natural conditions
Results
Valid- The focus is on design and procedures to gain "real, rich, and deep" data
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